News360 doesn't just help users find the best stories, it also helps brands and content creators find the most engaged and valuable readers for the content that they are creating.
How does News360 work with sponsored content?
News360 works with our marketing partners to deliver engagement to their content and brand. We deliver sponsored content, clearly marked as "promoted", to users most likely to find it contextually relevant, and tune the delivery algorithm based on their feedback and interaction.
What kind of sponsored content fits into News360?
News360 works with textual content like branded editorial, corporate blogs or thought leadership papers as well as video content.
How does it work?
News360 delivers sponsored content via its personalization engine. For example, content from a leading technology brand is delivered to users who have a recognized and specific interest technology, hardware or processors, so the promoted content is a natural and contextual fit with that user's everyday content consumption experience.
How is it priced?
Sponsored content in News360 is priced on performance, not impressions.
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