As we feared,
DirecTV and
Viacom didn't work things out and before the clock struck midnight ET, all of the network's feeds went dark for the satellite company's customers. Of course, both sides are throwing barbs with Viacom saying DirecTV was not interested in engaging in "meaningful conversation" and that their last contact was at 11AM. On DirecTV's side, it's claiming it sent proposals but never heard anything back and as such was forced to pull the channels. Viacom has been running ads and notices all day to make sure kids big and little call DirecTV to apply pressure about missing their television shows. DirecTV is firing back with the Kids
Mix channel (shown above) that replaces the pulled children's programming and points out content on other stations, and even suggests customers check out sources like
Amazon Prime or
Netflix to keep watching their shows in the meantime. There's no telling who may blink first, or when, but you can look at each company's statement and hear the sabres rattling for yourself after the break. Any bets as to who will work out a deal first between these two and
Dish Network /
AMC?
We are deeply disappointed that DirecTV dropped Viacom's channels before our midnight deadline this evening, severing our connection with its nearly 20 million subscribers nationwide. We proposed a fair deal that amounted to an increase of only a couple pennies per day, per subscriber, and we remained willing to negotiate that deal right up to this evening's deadline. However, DirecTV refused to engage in meaningful conversation. We are hopeful that DirecTV will work with us toward a resolution, and stop denying its subscribers access to the networks they watch most...
